Organic Leads Marketing

"I'm only focused on making the sample product, so I hired a full agency to handle the communications. But the content they write isn't at all like the style I want, the photos are all stock images used without asking for my opinion, and the colors they post are even off-tone, making it look very... tacky!"

That's the heartfelt share from a student before joining the Organic Marketing Strategy course at Rose Cao Floral Design. You don't know how to do marketing properly and face issues when paying a third party for services. Are you in a similar situation?

The Organic Leads Marketing course will help you:
✅ Do your own marketing without relying on third parties.
✅ Save your budget when starting a small business. Take control of your brand content and easily communicate and train employees when expanding.
✅ Build a unique, consistent style from content to imagery.

Independence – Distinctiveness – Effectiveness, all are in your hands!

With experience sharing from 19 similar online courses via Zoom and 1 direct offline course in Vietnam in *2024, RCFD hopes this course will reach more of you who are starting a business but lack comprehensive marketing knowledge, especially in organic marketing (Zero-Dollar Marketing).

DETAILED CONTENT

General Introduction

• What is Marketing?
• Branches of Marketing
• Organic Marketing Mindset
• Objectives
• Business Models

The Customer

• The Customer
• Potential Customers
• Demographics
• Consumer Behavior
• Dream Customers
• Customer Needs
• Market Research
• Ultimate Needs
• Establishing a Process to Meet Needs
• Product/Service Creation Process

Branding

• Brand Story
• Brand Story Structure
• Brand Building Content

Marketing Strategy

• Organic Marketing Strategy
• Correctly Understanding Cost vs. Value
• 4 Marketing Strategies to Attract Customers
• 10 Pricing Strategies for Products/Services

Launch Strategy

• Communication Channels
• Content Launch Strategy
• Habits for Attracting Customers

Course Completion

• Post-Course Evaluation Form
• Download Course Completion Certificate

TUITION FEES

🔹 Tuition fee: Only $98/year upon activation.
🔹 New students registering for any floral arrangement course simultaneously will receive an automatic discount, reducing the fee to $48/year upon activation.
🔹 Returning Rose Cao Floral Design students: Inbox/Email to receive a code for $48/year upon activation.

Don't let others shape your brand – Take control of your own story!